We need to make the traditional outdoors, cool again.
We represent the new outdoorsmen, while inviting the traditionalist who make us authentic.
We will make functional clothing for American outdoorsmen and women who’ve taken camping, fishing, shooting and hunting to a whole new place.
We will support those who are reinventing these time-honored activities with new functions and styles that better fit their lives. A modern look to the legacy they love.
We will also protect the outdoor traditions and habitats that make us like no other country on earth.
Finally, we will be as adventurous as our American Outdoorsman.