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OR Winter Market 2017 Hot Shot Awards

by Andrew Sutton February 20, 2017

OR Winter Market 2017 Hot Shot Awards

Trade shows can be overwhelming beasts. With so many products to see, people to meet, beers to drink and whiz-bang features to process, there’s a lot to take in. This year’s Outdoor Retailer Winter Market was no different. Fortunately, neither is my approach to doling out Best in Show awards. Following my decade-old tradition, I’ve waited to give out awards until several weeks after the show. In my experience, waiting to hand out awards gives my brain a chance to truly absorb the clothes and gear I saw. It lets me overcome the human tendency to be impressed by a good-looking booth. And it provides clarity about the products that still resonate with me weeks after seeing them for the first time. Field-testing may prove otherwise, but for one week in January, these products were true hot shots. So without further ado, I present the OR Winter Market 2017 Hot Shot Awards.

Andrew Sutton
Andrew Sutton


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