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How the American Outdoorsman Brand is Looking to Reshape the Industry

If you were to take a snapshot of an average group of outdoor enthusiasts at various points over the course of a decade, what they would be seen wearing wouldn’t really change all that much. Yes, they may be wearing an article of clothing that features the latest and gre...

Reinventing the American Outdoorsman

The American Outdoorsman brand, now under new ownership, is launching its first-ever line of men’s outdoor apparel and outerwear for F17 at Outdoor Retailer Winter Market. With a focus on the lifestyle, values and needs of the next generation of adventurers, The Amer...

THE AMERICAN OUTDOORSMAN, NEW OUTDOOR CLOTHING FOR THOSE “BORN TO ROAM”

It’s not often we come across an entirely new brand that has a full product of line of gear we’d love to wear. In fact, that almost never happens.  But it happened at this past Outdoor Retailer Winter Market with The American Outdoorsman's new apparel launch. The American Outdoorsman is a new ...


Outdoor Retailer Winter Market 2017

With a shortened Outdoor Retailer Show this year and for other reasons, fewer friends headed to Salt Lake City to participate in the outdoor industry’s biannual meeting of the minds. This made for a mellower show, but no less interesting.  As in the last two Winter OR...

OR Winter Market 2017 Hot Shot Awards

Trade shows can be overwhelming beasts. With so many products to see, people to meet, beers to drink and whiz-bang features to process, there’s a lot to take in. This year’s Outdoor Retailer Winter Market was no different. Fortunately, neither is my approach to doling out Best in Show awards. ...


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